Pro Shop Rebranding
For this project I was tasked with converting a cafe into a pro shop for Warrior Ice Arena to sell products ranging from apparel to accessories. The first piece of the project was designing a new vinyl graphic to cover the old name of the cafe. I used the rinks primary logo with a texture that is commonly used in other forms of marketing.
In addition to the vinyl design for the entry way there was the physical product that had to be designed as well. I wanted to take the rinks current brand and extend by using new fonts that are commonly seen but have not been used in the current apparel. I also believe that the presentation of the product is just as important as the product itself. I wanted to elevate the facilities overall brand. The mockups represent some designs that were used and some that are other concepts that could be used in the future.